News And Articles

Brian Troiano

Why Purpose Has to Come Before Profit

There’s a phrase that gets repeated a lot in business: “Follow the money.” And while that advice can make sense in certain situations, it can also lead people down the wrong path. Because if profit is the only thing guiding

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Brian Troiano

Leadership When the Story Is Bigger Than the Moment

There are moments in leadership when you realize something uncomfortable. You’re no longer being evaluated just on what you do, but on what people believe about you. The story starts to matter as much as the substance. Sometimes more. Most

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Brian Troiano

What I Wish Someone Told Me When I Was 25

When you’re 25, you think you understand the world. You’re old enough to make your own decisions, young enough to bounce back from almost anything, and confident enough to believe you’ve got time to figure it all out later. But

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